Identity Spark (then Press Space) worked with award-winning motion capture and performance capture house Audiomotion in 2017 to re-asses their brand positioning ahead of some key titles due to be released later in the year. We conducted a highly detailed brand audit, including a competitive analysis and a thorough review of all owned channels, including website, Twitter, Facebook, Instagram, Vimeo and YouTube. We offered recommendations on a content management strategy, communications and press out-reach plan, and broader brand values in the run-up to a planned expansion of services.