Identity Spark (then Press Space) worked with Helsinki-based Futureplay Games in 2017 to conduct a detailed brand and social media audit that focussed on the studio itself, as well as its successful mobile titles Build Away! and Farm Away!. We conducted a thorough competitive analysis, as well as a highly detailed study of Google, Facebook, Twitter and Instagram analytics for all three brands, critiquing content and performance, and crafting a social media strategy designed to improve game retention and brand recognition.