Indie start-up Payload Studios began working with Identity Spark (then Press Space) in late 2013 as they began to prepare for prototype development of their innovative physics-based vehicle constructions and combat game TerraTech.
Following her initial priorities of helping them to establish their corporate identity, online and social media presence, and fund-raising plan, Natalie continued to be a key member of the team, taking on the role of PR Director/Head of Communications until mid-2016. She was heavily involved on a day-to-day basis in the strategy, creation and execution of a detailed promotional and community management plan designed to build a strong ongoing presence for the game, as well as being responsible for the brand strategy of the game and the studio.
She was a key architect of their successful Kickstarter campaign in mid-2014 and has secured a number of award nominations and wins, as well as numerous official exhibition showcases for the game at a wide number of events.
“From the earliest beginnings of Payload we knew that community engagement would be crucial – Natalie worked with us from day one, to build and execute a PR and communications plan designed for long term organic growth. Her passion and expertise have been indispensable to our success as a business.”
Russ Clarke, Founder and Studio Director, Payload Studios
Best Action/Adventure Game (Small Studio) 2015, TIGA Awards
Best New Game IP (PC/Console) Finalist, 2015 Develop Industry Excellence Awards
New Studio Finalist, 2015 Develop Industry Excellence Awards
Best New IP (Small Studio) 2014, TIGA Awards
Best Startup Finalist 2014, TIGA Awards
Game of the Show, Radius Festival 2014
Guest editorial, GamesIndustry.biz, 13th January 2016
Most promising upcoming games of 2015, RockPaperShotgun, 1st January 2015
20 Games You Might have missed in 2014, Kotaku, 24th December 2014
“The Next Minecraft?”, The Guardian, 16th September 2014
Guest blog: PocketGamer.biz, 24th March 2014
GamrReview.com – Top 6 games from EGX Rezzed
Discoverability opinion feature: Spong.com, 14th March 2014TerraTech at EGX Rezzed, March 2014:
TerraTech reveal: IndieHaven.com, 24th February 2014