NEWS!
Our CEO Natalie joined long-standing client Unit 2 Games as their Brand & Marketing Director in September 2020. She is still available for pro bono advice, mentoring or public speaking but is not accepting new clients right now.
Need any or all of these things? Then get in touch!
- Consultancy, mentoring, training or workshops
- 'Embedded' long-term brand or marketing support
- Advice and/or strategic planning:
- Content marketing
- Social media
- Community management
- Event management
- Media relations
- Brand audits and reviews
- Brand bible and tone-of-voice creation
- Competitive analysis
Define
We'll find the real spark at the heart of your brand, and help you bring it to life
First off, we'll take the time to really get to know you and your team, and find out what makes you tick. We want to know your goals and your ambitions, and what you're bringing to the table. We'll listen and we'll learn, and we'll bring all that together to define a brand vision you can all believe in.
Refine
We'll take the spark and fuel your brand, giving it heat wherever and whenever it's seen
Then the planning work kicks in. We'll work closely with you to create the strategy you need to build and grow your vision. We'll create brand bibles, tone-of-voice documents, social media and content marketing strategies, or community management processes that everyone in your organisation can understand and follow.
Amplify
Once your brand's identity is burning bright,
we'll keep the fire roaring for all to see
There's no point chopping down the tree or preparing all the firewood if you never set it alight and enjoy the heat. We'll get stuck into executing the strategies we've agreed, using whichever channels or tactics will work best for you. That might be social media, websites, forums, press out-reach, influencer courting, or direct marketing. You can leave us to stoke the flames for you.
The Identity Spark Ethos
"Give me six hours to chop down a tree and I will spend the first four sharpening my axe."
Abraham Lincoln
Or to put it another way – don't start engaging with your players, fans, customers or staff until you're clear about what you want to say.
We're passionate about helping smart people with big ideas to identify the spark at the heart of their business, and to sharpen their skills to bring that to life. We work with organisations big and small to define what makes them special, refine their goals into a compelling story, then help them to amplify that story to the world in an engaging and consistent way.
But the preparation is key – we’ll make sure you have the right fuel to light your fire and keep it burning bright.
Depending on your needs and budget, we can do anything from a one-off audit of your existing brand or a coaching or mentoring session to hone your skills, through to creating you a brand bible, crafting your tone-of-voice, or acting as an ‘embedded’ brand or marketing consultant for the long-haul.
We’ll make sure that whatever comes your way, you’re prepared and in control of your vision and how the world sees you.
It’s too important to leave to chance.
“Luck is preparation meeting opportunity. If you hadn’t been prepared when the opportunity came along, you wouldn’t have been lucky.”
Oprah Winfrey
Photographs used courtesy of GaasWorks Ltd, taken by Aron Durkin Photography.